ADVERTISING / MARKETING Pioneer Press, MN - New Brighton-based Risdall Advertising Agency hired Melissa Lochner as ... d.trio marketing group, Minneapolis ... Steve Christoff as director of business development. ...

Scharrer Advertising launches new campaign for BSG (Africa) Bizcommunity.com, South Africa - Their marketing strategy is underpinned by the concept The Difference, and ... black, to set the campaign apart from IT business and consulting advertising. ...

Two recent books look at the creative aspects of advertising Miami Herald, FL - ... to traditional advertising , he also discusses guerrilla marketing and other under-the-radar methods that are requisite elements of modern business promotion. ...